PROTOCOL / LIGHT is your front-line AI chatbot, engaging visitors and capturing leads in real time. PROTOCOL / SHADOW operates in the background, executing advanced automations that nurture and convert every opportunity.
Both PROTOCOL / LIGHT and PROTOCOL / SHADOW run inside our Lead Management System, giving you a centralized platform to manage everything.
Inside the system, you can:
track and manage all leads
view conversations across channels
automate follow-ups
organize your pipeline
monitor performance and engagement
Instead of using multiple tools, everything works together in one streamlined system built for growth.
PROTOCOL / LIGHT powers your front-line communication, engaging visitors the moment they land on your website or reach out.
What It Does:
Instantly responds to website visitors and messages
Captures lead information automatically
Answers common questions in real time
Guides users toward booking or contacting you
Works 24/7 without manual effort
Your chatbot becomes your first point of contact, ensuring every inquiry is handled immediately and professionally.
Protocol / Light
While LIGHT handles the conversation, PROTOCOL / SHADOW works behind the scenes to convert those leads into customers.
What It Does:
Automated SMS & email follow-ups
Lead nurturing sequences
Missed call text-back
Pipeline and lead organization
Booking and workflow automation
Review and retention systems
This is where your business scales—automating the processes that normally require constant manual work.
No two businesses operate the same, which is why we offer fully custom automation builds tailored to your workflow.
We can create systems for:
custom follow-up sequences
sales pipelines
booking workflows
onboarding systems
internal process automation
client communication flows
Custom automations are available for an additional development fee, depending on complexity and scope.
Protocol / shadow
Our systems are designed for any business that relies on customer inquiries, bookings, or lead generation, including:
service-based businesses
agencies
contractors
consultants
local businesses
online businesses
If your business depends on communication and conversion, automation gives you a competitive edge.
The faster you respond and the better you follow up, the more business you win. Our AI chatbots and custom automations ensure every lead is captured, nurtured, and converted—automatically.
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